Tuesday, January 4, 2011

I am a Model

Marisa Miller


Forbes.com slideshow: Supermodels turned moguls Not way back the retired runway set could have jumped at bit components on "Love Boat." Now the craftiest usually tend to morph from mannequin to modelpreneur.


Even lesser established beauties, such as Victoria's Secret's Marisa Miller or Maybelline's Erin Wasson, are collaborating with firms to maneuver merchandise.


"Fashions are getting a lot more savvy," says Ryan Schinman, chief govt of Platinum Rye, which represents corporations that associate with celebrities.


"They're saying: 'If I'm helping folks promote merchandise, I want skin in the game too.'" The trick to this game is aligning a mannequin's assets with the best product line.


"For those who've constructed sufficient of a persona round your self, you can do nicely," says Schinman.


"Should you say, 'I am a Model


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